So, if you're here… something worked. Which means: THANK YOU 💛
I’m a Creative Strategist based in London, Ontario
🇨🇦🇺🇸 I’ve worked in Canada, U.S., and Latin America
I help Shopify DTC brands increase their sales through data-driven creativites in Meta Ads.
I explore how creativity, social listening, and AI-assisted workflows can make ad production faster, smarter, and authentic.
DMoose is a fitness brand specialized in weightlifting equipment. Increased Meta Ads AOV by 35% by promoting only the high ticket products with the greatest market differentiation, implemented AI tools for prototyping and developing final pieces, increasing weekly creative production by 180%. Worked daily with the overseas production team, directing the creatives' communication and aesthetics.
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Client: DMoose
Product: Ab-Roller Year: 2025
ROAS: 3.2x
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Client: DMoose
Product: Ab-Roller Year: 2025
ROAS: 7x
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Power Blast Test Testimonial.mp4
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Client: DMoose
Product: Power Blast Preworkout Year: 2025
ROAS: 2.5x
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Client: DMoose
Product: Power Blast Preworkout Year: 2025
ROAS: 2.2x
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Client: DMoose
Product: Lever Belt Year: 2025
ROAS: 1.9x
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Client: DMoose
Product: Lever Belt Year: 2025
ROAS: 2.1x
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Nord Games is an independent TTRPG publisher. I’ve produced 50+ short-form video ads for their eCommerce and Kickstarter launches—focused on performance, audience engagement, and scroll-stopping creative.